Honey Stinger Expands Hive Elite Program for 2021

Honey Stinger is pleased to announce its 2021 Hive Elite Program roster.

Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand this year in their training, competitions, community outreach and other athletic pursuits.

The roster features a diverse group of athletes competing across a broad range of disciplines, from ultrarunning to rugby to skeleton. Individually selected based on several criteria, representatives are top performers in their respective sports, are active leaders among their athletic communities, and possess key characteristics and values that align with those of the Honey Stinger brand.

Formerly distinguished as ‘Hive Gold,’ Hive Elite Program members are the community leaders, storytellers, and performance experts within the brand’s ‘Hive’ athlete ecosystem. While it has previously featured a variety of different sponsorship levels, the Hive program has been restructured for 2021 to include the Hive Elite Program -- reserved for hand-selected, highly accomplished athlete partners who prove the efficacy of Honey Stinger’s products, and the Hive Ambassador Program – a robust community of competitive athlete ambassadors of all ranks and backgrounds who are loud and proud advocates of the brand. In total, there are more than 160,000 athletes within the broader Hive community.

The complete 2021 Hive Elite Program roster is as follows (* indicates returning athletes, **Indicates team captain):

To learn more about Honey Stinger’s Hive Elite Program and to follow the athletes throughout the year, visit www.honeystinger.com/athletes.

To learn more about the Hive Community and join, visit www.honeystinger.com/pages/the-hive