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The Iroquois are the originators of the modern day game of Lacrosse and boast some of the world's best athletes in the sport.
The Haudenosaunee (Iroquois) Nationals and Honey Stinger announced today a partnership agreement through which Honey Stinger will become the Official Sports Nutrition and Hydration Partner of the Haudenosaunee Nationals. Within the agreement, the two organizations will combine their collective experience and expertise to provide a full range of sports nutrition products ‘Fueled by @honeystinger’ in support of the only Indigenous nation worldwide participating in international sports competition.
Haudenosaunee Nationals CEO Rex Lyons said, "The Haudenosaunee Nationals are beyond excited to partner with Honey Stinger. This partnership works hand-in-glove through the intersecting values and mission mindset, and our shared commitment to inclusivity, equity, and health. Together, we will collaborate, support and develop a fruitful partnership in concert with the wisdom of traditional Haudenosaunee philosophies creating a contemporary hybrid for health and wellness that supports peak nutrition and performance at the highest levels of lacrosse.”
“Honey Stinger is taking intentional steps to grow a culture of inclusivity and diverse representation through our athlete community called The Hive, said Luke Cherry, Sr. Director of Sports Marketing. We’re humbled that The Haudenosaunee Nationals have chosen Honey Stinger products to prepare, perform, and recover and excited to fuel the organization from their pro teams down through their youth programs.”
About the Haudenosaunee Nationals:
As the originators of the game of lacrosse, the Haudenosaunee (previously Iroquois) Nationals strive to share the game and its values with the world. With that goal comes the responsibility to give instruction in the historical and spiritual context of lacrosse. As the Haudenosaunee Nationals, we are representatives of the Haudenosaunee Confederacy in international competition. Our organization practices ongoing development to raise our level of competition on the World stage. We welcome the opportunity to collaborate and to continue promoting the tradition of lacrosse. We are committed to growing the game, both in our Indigenous communities and in communities across the United States, Canada and internationally. Today we have our sights set on competing in the 2028 Olympic Games in Los Angeles, CA. More information can be found online at www.iroquoisnationalslacrosse.com.
About Honey Stinger:
Fueling more than 500 professional teams and collegiate athletic programs as well as countless athletes and fitness enthusiasts alike, Honey Stinger makes great tasting, convenient, sports nutrition to help athletes prepare, perform, and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars, hydration and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at top retailers including grocers, convenience stores, sports retailers and online at www.honeystinger.com.