Upping Our Recovery Game with the New Cracker Bar

Today we debut our new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and taste buds alike. NEW Cracker Bars come in 2 flavors The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker Bars – with creamy nut butter and honey sandwiched between two crunchy, salted multigrain crackers and covered in rich, delicious chocolate – but now boast twice the amount of filling to keep athletes feeling more full and satisfied, plus 10 grams of plant-based pea protein to promote optimal recovery. “We know our athletes are working harder and balancing more than ever before amid this challenging year, which means recovery is also more important than it’s ever been,” said Mike Keown, CEO of Honey Stinger. “Building on the bold flavors and contrasting textures that gave the original version such broad appeal, our new Cracker Bar gives athletes more of the protein and nutrients they need to be able to both recover and perform at their best.” Easy to carry and consume, the updated bars are an ideal post-workout fuel, helping athletes repair their muscles and replenish energy reserves for the training ahead. Alternatively, they offer a well-rounded, grab-and-go meal replacement to provide sustained energy and help keep hunger at bay through a busy day. Made with simple, real-food ingredients, the new Honey Stinger Cracker Bars are available in two great-tasting varieties: Peanut Butter Milk Chocolate and Peanut Butter Dark Chocolate, each offering a distinctly satisfying balance of sweet and salty flavor profiles. Both varieties are USDA certified organic, Kosher and non-GMO, and feature True Source Certified Honey. The Cracker Bars retail for $29.99 per box of 12, and can be purchased online at and through select retail partners.