Goal Setting: Take it to the Edge

NBA Strength Coach and Great Day Squad Founder, Ben Kenyon

Written by guest blogger Ben Kenyon - Founder of Great Day Squad, Philadelphia 76ers Head Strength & Conditioning Coach and author of Climb. 


If you’re reading this, you’re probably an everyday athlete who runs, swims, bikes or has an active lifestyle with big goals for 2023. That means you are ready to take it to the edge everyday.

Taking it to the edge and accomplishing our goals should be a fun and rewarding process. You may or may not complete all your goals this year, but you should walk away from 2023 with new habits that you can build on for the rest of your life. 

Today I’ll share steps that you can use through 2023 to set and dominate your goals. All you need is a piece of paper. Let's get started.

Step 1. PAUSE

Take a deep breath and remember how you landed where you are today. You’ve accomplished so much already. Write down three wins.

Step 2. Remember your CORE VALUES.

What is most important to you on this journey? Coach Neely discussed in her blog about discovering your why. This is very similar. What makes you want to go on this amazing journey to the edge today? Is it family, your kids, new adventures, etc.? The purpose of this step is to keep your core values on the forefront of your mind. You’ll need this reminder to navigate the distractions and tough moments life will throw at you in 2023. Take a moment and write down three core values that are most important to you right now. 

Step 3.  Call out your COMFORT ZONE.

What are the areas that distract you or keep you stagnant on your journey? This is the most important area to acknowledge along the way to the edge. If we haven’t recognized our areas of weakness or what distracts/derails us from accomplishing our goals, then we are setting ourselves up for failure. A few examples are inflammatory foods, unexpected injuries, setbacks, people, or anything we believe is not helping us grow. There will always be something to throw you off. It’s vital to have a plan of attack when that happens. So let’s take a moment and write down three distractions. 

Step 4.  Step boldly into the GROWTH ZONE.

These are exercises, tools or resources that will help you thrive. A nutrition regimen that provides fuel for a healthy lifestyle. A sleep routine that gives you space to properly recharge. A community of like minded individuals who are chasing similar goals (The Hive and @GreatDaySquad). An active recovery routine that promotes good blood flow and circulation so that the mind and body feel aligned and connected as you chase your goals. 

Write down 3 of your personal Growth Zones that will help you constantly push through those tough moments. 

Step 5. Let’s finish this work strong and TAKE IT TO THE EDGE.

Choose one GROWTH ZONE exercise today and use that as you chase down your next goal. Your focus should be to stack your goals and give yourself the opportunity to build a foundation of resilience. We want to be able to look back at 2023 and see our wins and how we built a healthy lifestyle that helped us dominate every day. 

These are steps you can use through 2023 to set and dominate your goals. Let’s make 2023 the best year yet when it comes to climbing your next mountain and attacking your goals.



About Ben

Ben Kenyon is the Head Strength and Conditioning Coach for the Philadelphia 76ers and has spent the last 10 seasons working in the NBA with the world's best athletes, coaches and leaders. Throughout his nearly 20-year career, BK has learned how to focus, navigate, perform and grow personally and professionally in high-stress environments. These are the same principles he used to complete three Half Ironman races, two Olympic-distance triathlons, one marathon and multiple half marathons. As the ultimate hype man, he values boldness and outrageous optimism. 

Check out my brand new book, CLIMB, launching this summer. I’m going to share the 14 proven steps for emerging leaders to grow and achieve.

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