Trusted by athletes, made for you

Our passion for developing the best tasting sports fuel began in the mountains of Colorado where we call home. Those mountains are our playground and whether we are skiing the slopes or racing on trails, we always need on-the-go fuel to help us achieve our goals.

Word quickly spread that our unique blend of ideal ingredients works well for activities of all kinds. Backed by sports dietitians, our waffles, chews, gels and bars became sideline favorites across the country. More than 2,000+ pro and college teams now trust Honey Stinger products to bring out their best while still tasting great.

So whether your active goals are big or small, we’re committed to continuing to provide you with the right fuel to meet every challenge.

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Recommended Cycling Workouts from The Endurance Sports Coaching Academy

Cycling is a sport unlike most other endurance sports. Learn the four key types of cycling workouts from Rick Prince, Founder of United Endurance Sports Coaching Academy.

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Celebrating Native American Heritage Month with Rex Lyons

In November, we're recognizing and paying tribute to the ancestry and traditions of Native Americans through important contributions to lacrosse.

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Game Day Fuel: Sports Nutrition for Youth

Allison Maurer, MS, RD, CSSD helps youth athletes and parents better understand the impact of food as fuel for kids

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Why Honey Stinger Waffles are the Perfect Fuel for Athletes

Honey Stinger Waffles help fuel athlete's workouts. Why? Hive Sports Dietician and performance expert Anthony Zamora dives into the nitty gritty of fueling with waffles.

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Meet Brian Boisvert - Founder of Great Day for Runners

Founder of Great Day for Runners; read how his LGBTQIA+ athlete story inspired him to design his clothing line.

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Fuel Smart: Meal Planning & Prepping

Nutrition is 70-100% of athletic performance. Learn how to prep and plan like a pro with Honey Stinger and Registered Dietitian, Lindsay Langford.

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Fuel With Purpose: Prepare

How to Prepare with Jamie Meeks, Registered Dietitian.

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Fuel With Purpose: Recover

Tips for how to fuel fuel correctly for optimal recovery from Registered Dietitian Cara Marrs.

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Fuel With Purpose: Perform

Registered Dietitian Nutritionist Cara Marrs breaks down our Perform product line-up.

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5 Ways Caffeine Benefits Physical Performance

Caffeine gives you a mental boost, a physical edge and helps recovery. Sports dietitian Kelly Jones shares the benefits of caffeine for athletes.

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ATHLETE ADVISORY COMMITTEE PREPARES HONEY STINGER FOR PROGRESS

Honey Stinger is privileged to be surrounded and inspired by athletes. To help engage in conversations about social justice and community involvement we created the AAC, read on about who the AAC is.

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Goal Setting: Take it to the Edge

Want to dominate your goals without losing the fun of what you're doing? Learn how to take your goals to the edge from Ben Kenyon, NBA Strength Coach and Founder of Great Day Squad.

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Goal Setting: Outcome Goals & Process Goals

You've started setting your goals. Now let's set the smaller steps that bring together your future result.

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Goal Setting: Getting Started

Get started setting strong goals with the help of Honey Stinger and Pro Runner Neely Gracey.

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Revitalizing Courts & Empowering Youth

Honey Stinger teams up with WNBA star and other organizations to refurbish two basketball courts in Atlanta, Georgia.

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Honey Stinger Teams up with Angel McCoughtry to Revitalize Basketball Courts

The WNBA star will headline an unveiling ceremony at Maddox Park

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To Sip or To Chew

when, where, and why would I consume a chew instead of a gel or a gel instead of a chew?

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Marathon Training Tips for Beginners

Tips on how to fuel before, during and after a marathon from Registered Dietitian Nutritionist, Cara Marrs.

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Honey Stinger Announces Fall College Hive Captains

Learn more about Chris, Riley, Jalynn, and TJ.

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National Honey Month: Q&A With Outlaw Apiaries

For National Honey Month, we acknowledge the power of the hardworking bees!

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Mini Waffle Ice Cream Sandwiches

Celebrate National Ice Cream Sandwich Day, any day you choose.

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Honey Stinger Partners with Professional Skier Cody Townsend

Learn more about our partnership with professional backcountry skier Cody Townsend

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Honey Stinger Partners with Activist and Athlete, Connor Ryan

“Honey Stinger makes all the beautiful places I stop to take in the view even sweeter.”

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Ric and Nell Rojas’s 7-Tier Interval Training Matrix©

Learn more about Nell Rojas' approach to the Marathon.

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Pride Month: Say it out Loud

Jenna Burkert is many things the world once told her she wasn’t supposed to be: a soldier, a wrestler, a lesbian.

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Robert Paylor: Use Your Why To Set Goals And Achieive

When developing new habits, challenges are guaranteed. To overcome these challenges, we have to answer one question: “Why?”

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How Your Feet Meet the Earth

An Earth Day conversation with Ashley Brasovan, Energy Account Executive and Honey Stinger Ambassador

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Living the Recovery Lifestyle

A conversation on recovery with Anthony Zamora, RD 

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No More Waffling!

Everything you need to know about Honey Stinger waffles!

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Waffle Tourney: Join the Madness Today!

The Waffle Tourney is here! Enter to win a year's supply of Honey Stinger Waffles.

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Sylvia the SupaDupaChick: Where do you want to go?

Learn more about Sylvia Hoffman, Olmypic Bobsledder and longtime Honey Stinger Ambassador.

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Introducing the Honey Stinger College Hive!

Learn more about how to participate in 2022!

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Cookies & Cream: Flavor Meets Function

Our latest Waffle flavor may just be our best yet...

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Hispanic Heritage Month: Faces of Joy

Learn how Honey Stinger is honoring Hispanic Heritage Month.

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Honey Stinger Launches NIL Program to Support Collegiate Athletes

Our Hive College Ambassador program makes our products even more accessible to collegiate athletes.

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Hive Ambassador Application

Join the Hive Ambassador Program today. Learn more here.

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Your 16 week Marathon Fueling Plan

Our marathon training plan was built to give you the right fuel at the right time during all stages of marathon training.

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Honey Stinger Helps Fuel Spartan Race Athletes

Honey Stinger is The Official On-Course Energy Partner of Spartan Race and is proud to fuel your training and competitions.

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Professional Snowboarder Mick Dierdorff Partners with Honey Stinger

2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff joins the Hive Elite family.

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Honey Stinger Partners with WNBA Legend Angel McCoughtry

Two-time gold medalist, five-time all-star, and social activist Angel McCoughtry joins Honey Stinger’s growing athlete community.

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Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman

Rising star chooses natural sports nutrition to fuel his development and a company that values community growth and support.

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Honey Stinger Partners with Alterra Mountain Company

Honey Stinger becomes an Official Nutrition Partner of five premier Alterra Mountain Company destinations.

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