We are proud to announce our partnership with Spartan
, the world‚Äôs largest obstacle race and endurance brand, as the official on-course energy partner and official gel partner of the 2020 Spartan US race series.
Through the partnership, Honey Stinger products will provide nutrition support across the full lineup of Spartan US events, encompassing more than 65 races throughout the country over the course of the year. Our signature Organic Waffles
will be available at branded ‚ÄòFuel Station‚Äô tents at the start line of each event to help athletes elevate their performance on race day.¬† Additional on-course nutrition support, including Energy Gels
, Organic Energy Chews
and Waffles, will be at all ‚ÄòBeast‚Äô, ‚ÄòSuper‚Äô and ‚ÄòUltra‚Äô races, giving competitors an extra boost through the series‚Äô most demanding events.
‚ÄúSpartan athletes demand clean products to fuel their training and racing routines, which makes Honey Stinger a natural partner,‚Äù said Spartan VP of Global Partnerships Ian Lawson. ‚ÄúWe‚Äôre excited to work with a brand that is so closely aligned with our nutritional values and satisfies the needs of our endurance athletes, and we look forward to seeing Honey Stinger‚Äôs Fuel Stations at the start line and on course.‚Äù
We will have an expanded presence at select events.¬† We have signed on as the presenting sponsor for the Spartan Big Bear Ultra, Beast and Super Weekend
event in Big Bear Lake, Calif. May 16 -17, and Spartan Palmerton Super and Sprint Weekend
event in Palmerton, Pa. July 11-12.
In addition, we are pleased to announce the signing of champion Spartan racer Nicole Mericle
as the brand‚Äôs newest Hive Platinum athlete. Nicole is a five-time obstacle course racing world champion, and the current Spartan world champion.
A former NCAA Division I cross-country and track and field athlete at Rice University, and an Olympic trials qualifier in the 3,000-meter steeplechase, Mericle began her career in obstacle course racing (OCR) in 2016. She found immediate success, winning the US OCR Championship in both the 3K and 15K events in 2017, as well as the OCR World 3K Championship and Tough Mudder World Championship. After repeating as the 3K OCR World Champion in 2018, last year she earned the women‚Äôs victory at both the Spartan Race World Championship and Spartan Trifecta Championship.
‚ÄúAs an elite athlete, I know just how important optimal nutrition is ‚Äì especially on race day,‚Äù said Mericle. ‚ÄúHoney Stinger products have been central to my fueling strategy for both training and racing, ¬†and will be a key factor in my performances this year, giving me the edge I need when it matters most.‚Äù
Mericle will kick off a packed 2020 OCR race season at the Spartan Jacksonville Super and Sprint Weekend
on Feb. 22 in Jacksonville, Fla. She will also be on-site at the Spartan Big Bear event presented by Honey Stinger in May.¬† Mericle is set to compete in numerous championship-level obstacle racing events this year, including the Spartan North American Championship, OCR World Championships, Trifecta World Championships and Spartan Race World Championship.
‚ÄúWhether newcomer or elite, we have always tried to support the Spartan athletes,‚Äù said Mike Keown, CEO of Honey Stinger. ‚ÄúWe are excited to take that to a new level this year, with broad support across the US race series, as well as one of the top performers in the sport ‚Äì Nicole Mericle.‚Äù
The 2020 Spartan race action kicks off on Jan. 25 at the SoCal Super and Sprint Weekend event in Chino, Calif. For a complete list of Spartan US events, please visit spartan.com
With more than 250 events across more than 40 countries on six continents, Spartan is the world‚Äôs largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest-growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit spartan.com
¬†for more information and registration.