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Honey Stinger is excited to announce its three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff.
Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years old, he decided to make the switch from skiing to snowboarding and over the years was consistently ranked number one in the world in his age group.
“It’s been a long-time dream of mine to partner with Honey Stinger. I feel honored to be supported by a business that is so integral in the outdoor community and my hometown,” said Dierdorff. “Honey Stinger has fueled my friends, family, and Steamboat outdoor enthusiasts with their delicious and convenient snacks suited for every outdoor adventure.”
At age 17, Dierdorff was the youngest person and first-ever American to win a Nor-Am Cup title. In 2018 he grabbed a spot on the Olympic team and placed fifth in the Snowboardcross event, from there he went on to win his first World Championship in 2019.
“Our brand is rooted in the mountain town of Steamboat Springs, and we are excited to be working with someone close to home,” said Mike Keown, CEO of Honey Stinger. “Mick is a hard-working athlete with admirable persistence and dedication to his goals. We are looking forward to supporting and fueling him in all of his upcoming training and races.”
In recent months, Dierdorff has been busy training in his hometown and competing around the world with Team USA. He is working towards another shot at the Olympic dream in the Beijing 2022 Winter Olympics.